British and global Google search data for flat and house tenancy enquiries has been analysed to reveal areas that have seen the biggest increase in demand.

London saw 45,000 more search enquiries for houses to rent among British tenants, representing a 13% increase, though international demand dropped 21%.

Demand-to-supply ratio in October 2025 was 72.4%, the highest since 2022.

Only 17.7% of new-build homes across Great Britain were sold in Q3, down 0.5% from the previous quarter.

31% of rental properties across England were let in Q3, up 1.7% from the previous quarter.

Both cities and coasts have seen average price rises of 41% since 2015.

New-build demand in Britain stood at 18.2% in Q2 2025, down 0.2% from the previous quarter.

Rental demand rose 7.8% in Leicestershire, the highest quarterly increase in England.

The rental market is losing momentum as more tenants transition into homeownership.

The latest research by Zero Deposit reveals that tenant demand for rental homes in England grew by +0.5% between Q4 2024 and Q1 2025.