Average rents across Lomond's lettings network rose from £1,245 to £1,384 per calendar month (pcm) in the first three months of 2026 compared to the same period last year, according to the agency group's latest Quarterly Insights Report.
The figures point to continued strength in the UK rental market as it braced for the first phase of the Renters' Rights Act, which came into force on 1 May.
London maintained a commanding premium, with average rents reaching £2,339pcm, 69% above the UK average. Both suburban and inner-city markets in the capital remained stable despite demand rising across the regions.
Kent posted the strongest regional performance in Lomond's network, with rents jumping 9% to £1,031pcm. The county's appeal to London commuters and those seeking more space without sacrificing city connectivity continues to drive above-average demand.
The North West and Yorkshire recorded increases of 4% and 5% respectively. Manchester, a consistently popular destination for young professionals, saw rents average £1,101pcm, while Yorkshire's regional average settled at £949pcm. Cities such as Leeds and Sheffield continued to attract strong tenant interest, particularly for well-located homes close to schools and amenities.
Rents in the Midlands rose 3% to £990pcm, with affordability remaining a key draw for tenants relocating from pricier regions. The South of England saw a more modest 2% increase, bringing average rents to £1,309pcm, supported in part by continued demand for coastal towns among hybrid workers within commuting distance of London. Scotland, operating outside the scope of the Renters' Rights Act, recorded a 3% rise to £1,137pcm.
Alongside rent growth, activity levels remained robust throughout the quarter. Viewings rose 28% compared to the previous quarter, while letting appraisals climbed 62% quarter-on-quarter, reflecting intense competition among tenants and growing landlord engagement with the market.
"The UK rental market has carried strong momentum through the year so far, with rents continuing to rise across both major cities and more rural locations, reflecting resilient and growing demand in many parts of the country," said Ed Phillips, group chief executive of Lomond.
"The increase in viewings, alongside a rise in letting appraisals, is particularly encouraging, showing that tenant demand remains strong while landlords continue to assess opportunities in an increasingly competitive market.
"As the year progresses, the balance between supply and demand will remain a defining factor. For landlords, that presents a clear opportunity, but success will depend on understanding the nuances of local market conditions."
