Seasonal trends returning to the market

The summer market is showing signs of cooling, with demand starting to ease and a return to some semblance of normality as familiar seasonal trends begin to emerge following a frenetic couple of years, according to the latest market analysis from Propertymark.

Related topics:  Property
Property Reporter
21st July 2022
For Sale 511

Last month saw the first confirmed indications that high demand is easing across the UK, with some home sellers now finding they may have pitched their prices too high for the current market.

Traditionally, the sales market was known to be slower in summer as buyers and sellers turn their attention to holidays. With lifestyle changes and travel restrictions, the last two years have defied that trend, but it seems that normality may be creeping back in.

Demand from house hunters

The number of new buyers registering per member branch in June seems to have echoed levels seen in the winter months, with more of a peak over spring. This is what estate agents would expect from a traditional market.

Supporting this trend, the average number of viewings per property has fallen from 6.2 in April to 4.4 in June – a reduction of 29 per cent.

Sales agreed

There were nine sales agreed on average per member branch in June – the same number as the previous two months. This figure is also in line with the pre-pandemic average for June of nine (based on 2010-2019 figures).

Sales agreed as a percentage of stock remains high – at 33 per cent in June. This is compared to the pre-pandemic average of 17 per cent of stock sold in the month of June between 2010 to 2019.

However, some buyers are starting to secure homes under the asking price, with 27 per cent of branches now reporting that most sales were completed below the asking price compared to a low of just 15 per cent in March.

Homes available to buy

The average number of properties available to buy per member branch was 26 in June, with the number of new instructions per member branch holding steady at 10 in June – The same figure as the past three months.

Exchange times

72 per cent of member branches told us that the average time from offer accepted to exchanging contracts in May was 13 weeks or more. This compares to a March figure of only 54 per cent.

Nathan Emerson CEO Propertymark, comments: "For the past two years agents have seen a relentless market which defied patterns that we as practitioners had become accustomed to.

"However, this summer is seeing seasonal trends return. This cooling down is allowing the number of homes available to buy to recover, and interestingly, a subtle but telling change is in the prices being achieved.

"Compared to March 2022, this month has seen a 12 per cent increase in the number of agents reporting that the majority of their sales were agreed below the asking price."

Before you read on, we'd like to get an idea of who is reading Property Reporter - so we can tailor the news and topics we cover to you. Are you a:

More like this
CLOSE
Subscribe
to our newsletter

Join a community of over 20,000 landlords and property specialists and keep up-to-date with industry news and upcoming events via our newsletter.