Hot property market sees rise in more buyers getting cold feet

The current strength of the UK property market is undeniable. Record sales and soaring house prices are reported in the media on an almost daily basis. However, this high-pressure and highly competitive market is also leading to an increase in the number of buyers getting cold feet.

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Property Reporter
13th July 2021
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New figures suggest that more than one in five property sales fell through between April and June of this year as a result of buyers trying to reduce their initial offer after a sale had been agreed, or because they simply got cold feet and pulled out of the sale altogether.

The stamp duty holiday deadline also appears to have added significant pressure for those buying, as a further 11 percent of property sales fell through because the buyer or seller felt the sale wasn't progressing quickly enough. Another 6 percent of sales collapsed after the original buyer was gazumped.

The overall fall through rate for the second quarter of 2021 stood at 39 percent, with a year-to-date fall through rate of 38 percent.

Danny Luke, managing director of Quick Move Now who supplied the data, said: “Whilst the government's covid measures have done their job in terms of kickstarting the property market post-lockdown, they have also created this slightly artificial and highly pressurised market. Many properties are going under offer within hours of going on the market, and buyers are often offering above asking price to try to beat their competition.

“The problem with this sort of dynamic, as evidenced in the fall through figures, is that the pressure can lead to impulse offers, that buyers later withdraw. This means the buyer and seller both have to deal with a failed house sale that can be costly in both time and money. In the first quarter of 2021, 12 percent of failed sales were attributed to the buyer trying to lower their offer or getting cold feet. In the second quarter of the year, that figure almost doubled to 22 percent. That just shows the pressure would-be buyers are under.

“In the last quarter, we have also seen the race to beat the stamp duty holiday deadline. 11 percent of sales fell through because the buyer or seller felt the sale was not progressing quickly enough. In the first quarter of this year that figure was just 4 percent.

“Our figures suggest that gazumping has also become more prevalent over the last year, with around 5 percent of buyers having been gazumped in the last 12 months.

“Now that the stamp duty holiday has begun its phased withdrawal, I think we will see the pressure ease a little. Ultimately, the current market conditions are artificially inflated and are not sustainable in the long term, as wages simply cannot keep up with price growth. I would expect for there to be a cooling-off towards the end of the year, where we will see prices stabilise and perhaps even fall slightly. We have yet to see the economic impact of the end of the government's furlough scheme and what that means for job security. I suspect the end of furlough will have an impact on buyer demand, as the public begins to again perhaps show an increased level of financial caution.”

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