Conversely, super prime demand has actually seen demand increase.

Benham and Reeves latest research revealed some locations where a month’s rent costs a year’s salary

Forged IDs, digitally altered supporting documents, and undeclared CCJs and IVAs are commonplace in the capital's fast-paced lettings market.

The firm has continued with its strategic expansion plans and carved out a new regional territory in the process.

The prospects of purchasing a property alone in the capital are virtually impossible for the vast majority.

The price of prime property in London increased by 3.4% in the last quarter, according to the latest findings from Coutts’ London Prime Property Index.

Applicant demand has seen a 15% month-on-month rise as the peak lettings season begins

In the capital, average rents are now £2,652 per calendar month after rising by 4% since last year.

Some areas of the capital are particularly effective at luring buyers away from their original destination of choice.

The capital’s first-time buyers accounted for over a fifth of the total FTB market activity seen throughout the year.