New analysis shows that affordability and availability are continuing to shape buyers’ choices.

89% of buyers would not change their approach despite the distance involved.

On average, 12% of summer 2025 purchase enquiries were for new builds, up from 8% in 2024.

75% of buyers would walk away from a property if it had a major turn-off.

75% of buyers physically visit areas to discover homes missed online.

The average UK buyer search radius is 3.4 miles in 2025, down from 4.3 miles in 2021.

74% of UK households say children influence the final home choice, according to Zoopla's latest research.

Homes with poor kerb appeal can be up to 20% cheaper than similar-sized properties with more attractive exteriors.

New data has revealed that 41% of home buyers delayed starting the selling process until after beginning viewings or later.

Homebuyers in Blackpool save £109,713 compared to Manchester prices.