"While modern developments undoubtedly have their appeal, it’s London’s period architecture, from Victorian terraces to Georgian townhouses, that gives the city its unique character and enduring desirability"
- Damien Jefferies - Jefferies James
Period homes continue to attract high-end buyers across prime London, with nearly a quarter of current listings offering the chance to secure a historic property. According to research by Jefferies London, 23.3% of homes listed for sale in prime central London fall into the period category, compared with just 15.8% across the wider London market.
Kensington tops the list, where almost one in three listings (31.7%) are period properties. Holland Park (28.7%) and Maida Vale (28.3%) follow closely, areas where period townhouses and mansion flats remain defining features of the neighbourhoods. Notting Hill (26.9%) and Knightsbridge (26.6%) complete the top five, highlighting the enduring appeal of historic architecture in some of London’s most prestigious districts.
At the other end of the spectrum, Fitzrovia is the least traditional pocket of the prime market, with only 11.8% of current listings classified as period properties. This reflects the area’s contemporary mix of new developments and converted schemes, catering to modern urban buyers.
Demand for period homes remains strong, with Maida Vale leading in sales activity. Currently, 26.4% of available period listings are sold subject to contract. Regent’s Park (17.2%) and Holland Park (15.5%) also show significant buyer interest, suggesting that traditional architecture continues to attract attention in the capital’s most desirable addresses.
“Period properties continue to hold a special place in the hearts of London’s high-end homebuyers,” said Damien Jefferies, founder of Jefferies London. “The history, prestige and craftsmanship that define these homes are what make the capital’s prime market so distinctive, both for domestic buyers and international investors. While modern developments undoubtedly have their appeal, it’s London’s period architecture, from Victorian terraces to Georgian townhouses, that gives the city its unique character and enduring desirability. The fact that demand for these homes remains robust, even in today’s complex market, is testament to their lasting value and global appeal.”
